Aaron Walker Podcasts

Market the Problem, Not the Solution

Posted by Aaron Walker on May 24, 2019 8:00:00 AM

Morgan Wright is an internationally recognized expert on cybersecurity, strategy, cyberterrorism, identity theft and privacy. On today’s episode, Morgan discusses how he’s marketing himself a little bit differently and how this strategy got the attention of Seth Godin.

 

Highlights from This Episode:

● Morgan recently spoke to Seth Godin. What was that conversation like?

● As demand for video has increased with law enforcement officers, it’s become harder and harder to be more transparent due to information overload. More surveillance isn’t always the solution.

● Seth was impressed by the conversation he and Morgan had.

● When we need to search something we always say, ‘Just Google It’. Did you know Microsoft has spent 10 billion dollars over the last 10 years trying to make a dent in the ‘search’ market and they haven’t succeeded?

● When you own the category of your industry, you put yourself in a very powerful position. You get 76% of the economics of it. Morgan explains further.

● What advice can Morgan give to the listeners about effectively marketing a problem, not just the solution?

● Does Morgan have any advice on how listeners can be better fathers, husbands, and men?

● The older we get, the smarter we get, especially when it comes to raising our kids.

● Remember, consistency over time adds to something big.

● Don’t wait till you’re in trouble to give your wife some flowers! Do it just to do it.

Click HERE to listen to the full episode.

 

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Resources:

Morganwright.us

Play Bigger, by Al Ramadan, Christopher Lochhead, Dave Peterson, and Kevin Maney

Legendsandlosers.com

Sethgodin.com

ViewfromtheTop.com

Global Leadership Summit

Topics: Business, Life Coaching, Motivation, Accountability, Character, Business Coaching, Balance, Career, Interviews, Community, Relationships, Success, Significance, Priorities, Tips, Podcast, Commitment, Persistent, Consistent, Move Forward, Blueprint, Preparation, Integrity, Discipline, Clarity

A Class of Men with Integrity

Posted by Aaron Walker on May 22, 2019 8:00:00 AM

Anthony Woolever is an industrial engineer for FedEx and served eight years in the military. Anthony is a man of many talents and is currently working on his new Amazon Ecommerce and drop shipping business. Find out Anthony’s story and why he joined the Iron Sharpens Iron group!

 

Highlights from This Episode:

● When was the last time Anthony experienced joy?

● What do people consistently ask Anthony for help with?

● How can you work on improving system processes?

● What is Anthony currently obsessed with right now?

● Why is Amazon Ecommerce interesting to Anthony?

● What kind of routines and systems personally help Anthony succeed?

● How does Anthony organize his email inbox?

● Why did Anthony decide to join Iron Sharpens Iron?

● What does Anthony fear the most?

● Why does Anthony think the men at ISI are able to handle success so well?

Click HERE to listen to the full episode.

 

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Resources:

ViewfromtheTop.com

View From The Top: Episode 037 with Scott Hooper

Global Leadership Summit

Getting Things Done, by David Allen

Email Anthony: Barkley_04@hotmail.com



Topics: Life Coaching, Motivation, Accountability, Character, Business Coaching, Masterminds, Career, Interviews, Community, Relationships, Success, Significance, Priorities, Tips, Podcast, Commitment, Persistent, Consistent, Move Forward, Blueprint, Preparation, Integrity, Discipline, Clarity

How to Build an Effective Marketing Plan

Posted by Aaron Walker on May 20, 2019 8:00:00 AM

This is Derek Champagne’s second guest appearance. You can get to know more about him and what he does on episode 55 of the View From The Top podcast. Exciting things are happening in Derek’s life, right now. He recently released a marketing course to help people get a clearer idea of how they should tackle both digital and traditional media. The best part of it all, though, is Derek got to work side by side with his amazing wife on this project!

Highlights from This Episode:

● Derek recently put together a marketing course to help newbies get a better handle on how to put themselves out there.

● No matter what, if you want to grow your business effectively, you will need a team.

● In Derek’s program, he does a deep dive on how you can properly research your target market as well as make yourself stand out from your competitors.

● It’s a mistake to completely replace your communication with digital (aka emails). We need the human element and we need to hear the human voice.

● Derek loves the ISI community because every day the men are sharing basic principles in the group.

● You really need to have a clear plan if you want to have consistent branding all throughout your website/campaigns.

● Derek has been looking for ten years for a document like this and he’s never found it.

● The best part of developing this course is that Derek gets to do it with his wife.

● What have been some of the unexpected benefits for Derek about creating a course with his wife?

● Derek shares tips on how you can work with your wife without breaking up!

Click HERE to listen to the full episode.

 

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Resources:

ViewfromtheTop.com

View From The Top: Episode 037 with Scott

Global Leadership Summit

Theartistevolution.com

Email Derek: Derek@TheArtistEvolution.com

Champagnemarketingcourses.com

Dontbuyaduck.com

Derek on LinkedIn

Topics: Life Coaching, Motivation, Accountability, Character, Business Coaching, Masterminds, Interviews, Community, Relationships, Success, Significance, Priorities, Tips, Podcast, Commitment, Persistent, Consistent, Move Forward, Blueprint, Preparation, Integrity, Discipline, Clarity

Children Have an Unlimited Potential

Posted by Aaron Walker on May 17, 2019 8:00:00 AM

Scott Hooper appeared on the View From The Top podcast back in episode 37. On this show, Scott discusses why he’s so passionate about teaching children about the power they hold within themselves. He  launched a podcast called Inspire a Kid and explains in depth why every child has unlimited potential to achieve amazing things.

 

Highlights from This Episode:

● A bunch of Scott’s mastermind buddies released their own podcast.

● Scott recently released his own podcast too. What is it about?

● Every child has greatness in them. Scott shares an example of what he means.

● Scott believes most kids live a life where they naturally want to help. Unfortunately, we adults tend to beat that passion out of them.

● It’s a tragic loss when a child dies physically, but it’s also tragic when they die emotionally or mentally to the world around them.

● The Inspire a Kid podcast is about telling inspiring stories of kid influencers and great adults who were inspired when they were kids.

● Everybody knows that behavior follows character. Teach good behavior, and you have a good character.

● Every kid has the potential to greatness. It’s important to have them realize this early in their lives.

● Scott discusses his vision for the podcast and what he hopes to achieve in the next couple of years.

● Want to know more? Feel free to email Scott!

Click HERE to listen to the full episode.

 

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Resources:

ViewfromtheTop.com

View From The Top: Episode 037 with Scott

Global Leadership Summit

Inspireakid.com

Email Scott: VoiceOverCandy@Gmail.com or Scott@InspireaKid.com


Topics: Life Coaching, Motivation, Accountability, Character, Business Coaching, Masterminds, Family, Fun, Community, Relationships, Success, Significance, Priorities, Tips, Parenting, Podcast, Commitment, Persistent, Consistent, Move Forward, Blueprint, Preparation, Integrity, Discipline, Clarity

I’ve Gone Through Three Business Breakthroughs in ISI

Posted by Aaron Walker on May 15, 2019 8:00:00 AM

Lane Beene is a full-time Air Force Officer and an F16 Pilot. Lane has been in the military for almost 26 years but has a real estate investment business on the side. On the show, Lane discusses how the Iron Sharpens Iron mastermind has helped his side hustle tremendously.

Highlights from This Episode:

● Who is Lane and what does he do?

● Why does Lane like investing in real estate so much?

● Lane has had three business breakthroughs since joining Iron Sharpens Iron.

● Lane was able to identify his own core values with the help of his mastermind brothers.

● Lane had a hard time describing what he did because what he did was ‘artistic.’ However, Lane understands now that processes are critical to your business.

● The men in the mastermind group helped Lane reframe his mind on how he’s supposed to pay himself in the business.

● Lane now knows how to go from entrepreneur to a business owner where he can hire staff to give himself more time freedom.

● We never went to school on how to develop and build a tight business.

● What has been the most unexpected benefit to joining ISI?

● Lane felt like he had plateaued, but since being with the inspiring members of ISI, he has consistently climbed higher and higher.

 

 

Click HERE to listen to the full episode. 

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Resources:

ViewfromtheTop.com

Global Leadership Summit

 


Topics: Life Coaching, Motivation, Accountability, Character, Business Coaching, Masterminds, Interviews, Community, Relationships, Success, Significance, Priorities, Tips, Podcast, Commitment, Persistent, Consistent, Move Forward, Blueprint, Preparation, Integrity, Discipline, Clarity

Losing Weight Requires a Good Mindset

Posted by Aaron Walker on May 10, 2019 8:00:00 AM

Jeff McMahon has been a personal trainer for almost a decade. He has a degree in pre-med/pre-pharm and is also certified in exercise science and sports medicine. Jeff is able to help transform people’s lives all over the world through his virtual business. On the show, Jeff discusses why having the right mindset is one of the three key things to losing weight.

 

Highlights from This Episode:

● When was the last time Jeff experienced joy?

● How does Jeff transform his client’s lives?

● What have been some of the common reasons why Jeff’s clients want to lose weight?

● Has Jeff ever had to fire a client?

● Jeff has been running his virtual business for the last three years; what has he learned about the business so far?

● What is virtual training, anyway?

● Jeff says he can help you get results in 90 days!

● What do people consistently ask Jeff for help with (aside from the personal training)?

● What is Jeff currently obsessed with right now?

● What has been the most unexpected benefit of participating in the Iron Sharpens Iron community?

Click HERE to listen to the full episode.

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Resources:

Totalbodyconstruction.com

ViewfromtheTop.com

Global Leadership Summit

 


Topics: Life Coaching, Motivation, Accountability, Character, Business Coaching, Interviews, Community, Relationships, Success, Significance, Priorities, Tips, Podcast, Commitment, Persistent, Consistent, Move Forward, Blueprint, Preparation, Integrity, Discipline, Clarity

Practice Gratitude Everyday and Your Attitude Will Change

Posted by Aaron Walker on May 1, 2019 8:00:00 AM

Paul Kirch is the host of BOSS Academy and the CEO of Actus Sales Intelligence, a company dedicated to helping its clients sell both smarter and better. Paul discusses how impromptu comedy helped him cope from a bad divorce, and why he always asks his kids, “What are you grateful for today?”

 

Highlights from This Episode:

● When was the last time Paul experienced joy?

● Paul regularly asks his kids, “What are you grateful for?” and their change in attitude is almost immediate.

● Practicing gratitude can be tough. What kind of challenges did Paul face when he tries to practice gratitude everyday?

● What was Paul’s moment of clarity where he said ‘enough is enough’ when it came to feeling sorry for himself?

● What makes a person genuine?

● What do people consistently ask Paul for help doing?

● What’s something Paul is currently obessed with?

● In impromptu comedy, the ‘yes and’ trick has taught Paul a valuable lesson in business.

● What kind of impromptu games does Paul recommend the listeners to do?

● Why did Paul join Iron Sharpens Iron?


Click HERE to listen to the full episode.

 

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Topics: Life Coaching, Motivation, Accountability, Coaching, Character, Interviews, Relationships, Success, Significance, Priorities, Tips, Podcast, Commitment, Persistent, Consistent, Move Forward, Blueprint, Preparation, Integrity, Discipline, Clarity

Business Owners Have to Develop People Also

Posted by Aaron Walker on Apr 26, 2019 8:00:00 AM

James Schaeffer is an Air Force Academy Graduate and a Flight Instructor Pilot for Sheppard Air Force Base, Texas. He has been married to his lovely wife for 25 years, and tells the audience to never stop studying, like you do for a job or business, about marriage. On the show, he talks about his relationship with God, and why he, and his family, will always be #1 priorities.

 

Highlights from This Episode:

● When was the last time James experienced joy?

● James loves to teach students and help them have a ‘light bulb’ moment when they’re in pilot training.

● What’s the best way to develop a person?

● When you get rejected, or a big ‘no,’ it can feel defeating. But keep in mind that it’s not just a ‘no,’ it’s a ‘not yet.’ Reframe it!

● James love teaching airforce students how to fly, but he also loves being an entrepreneur too.

● Our job is something we do, but that’s not what defines us. What defines James is his relationship with Christ and his family.

● What kinds of lessons has James learned about being married 25 years?

● Also, take your wife’s phone calls. Never ignore those calls!

● When it comes to business, there are people who are sprinters and others who are marathon runners. Neither is bad, but both have their strengths and weaknesses.

● What has been the most unexpected benefit of joining Iron Sharpens Iron?

Click HERE to listen to the full episode.

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Topics: Motivation, Accountability, Character, Interviews, Relationships, Success, Significance, Priorities, Tips, Podcast, Commitment, Persistent, Consistent, Move Forward, Blueprint, Preparation, Integrity, Discipline, Clarity

Mission Trips are Life-Transforming Experiences

Posted by Aaron Walker on Apr 24, 2019 8:00:00 AM

Brian Mininger has worked in construction for the last 20 years. He began his career managing volunteer work crews for Habitat for Humanity. Brian is the father of four teenage daughters and regularly encourages them to go on mission trips. This is because Brian was personally transformed from a very impactful mission trip during his late teenage years. He was able to see firsthand why God always delivers.

 

Highlights from This Episode:

● When was the last time Brain experienced joy?

● As a dad, how does Brain teach spiritual values to his kids?

● Brian went on a mission trip in ’94 and was transformed by that experience.

● Why did Brian start Bear Creek Enterprises?

● What has Brian been the most proud of since starting his company?

● What is Brian obsessed with right now?

● Daniel shares 3 quick stories about the Atlanta Braves.

● What kinds of routines or systems help Brain throughout the day?

● Brian discusses some of the most unexpected benefits about joining Iron Sharpens Iron.

● What tips or advice does Brian have to create better relationships?

Click HERE to listen to the full episode.

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Topics: Motivation, Accountability, Character, Masterminds, Career, Interviews, Success, Significance, Priorities, Tips, Podcast, Commitment, Persistent, Consistent, Move Forward, Blueprint, Preparation, Integrity, Discipline, Clarity

Get Inside Your Client’s Head

Posted by Aaron Walker on Apr 19, 2019 8:00:00 AM

David Rhodes, Jr. has a background in marketing and graphic communication. He is the co-founder of Glass Geeks, a windows and power washing service. David has also been married for 12 years and has 3 children. On the show, David discusses the difference between a customer and a client, and why you should always care about, and protect, the people you serve.

 

Highlights from This Episode:

● When was the last time David experienced joy?

● Is David familiar with the five love languages?

● What makes a good listener?

● It’s important to get into your ideal client’s head.

● What tips does David have for those who aren’t great at marketing?

● What is something David is obsessed with right now?

● Why did David start his own business with
Shane Duffy?

● What kind of routines does David have that he uses in his business?

● David loves the 12 Week Year because it helps him stay on track and focused.

● What has been the one unexpected benefit of joining the Iron Sharpens Iron community?


Click HERE to listen to the full episode.

 

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Topics: Life Coaching, Motivation, Accountability, Character, Business Coaching, Career, Interviews, Relationships, Success, Significance, Priorities, Tips, Podcast, Commitment, Persistent, Consistent, Move Forward, Blueprint, Preparation, Integrity, Discipline, Clarity

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