Five things I have learned about marketing a product or brand are:
1) Give full disclosure.
2) Clearly define the benefits
3) Give multiple choices on benefits and price
4) Be consistent.
5) Be on time every time.
What about you?
What have you used to promote your product or service? I'm a big fan of permission based marketing, the inbound movement. What has worked? What didn't?
You might also find value in this ebook I've contributed in, Successful Life Story Transformations: Using the ROADMAP System to Change Mind, Brain, and Behavior. Please grab a copy. This is out today.